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Simon Sinek leads off his TED Talk, and his new book, with a moving story about a US military commander who loves his troops. But creating trust and safety — especially in an uneven economy — means taking on big responsibility.

Get TED Talks picked just for you. Management theorist Simon Sinek suggests, it’s someone who makes their employees feel secure, who draws staffers into a circle of trust. Simon Sinek hat dies auf eine Formel gebracht, die ihn zu einem der meistzitierten TED-Talks-Sprecher überhaupt machte: ‚Start with why!‘ Das wurde auch der Titel seines Welt-Bestsellers. It explains loyalty and how to create enough momentum to turn an idea into a social movement. Browse the library of TED talks and speakers.

TED Talks. So let's break this theory down. Die einfache Formel lautet: wenn Du nicht weißt, wofür es wichtig ist und was sich verändert hat, wenn Du erfolgreich warst, dann hast Du das “Why” noch nicht ausreichend hinterfragt. Menu. Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" TED Recommends. Simon Sinek has great theory around this called The Golden Circle on his TED Talk 'How Great Leaders Inspire Action'. Das wurde auch der Titel seines Welt-Bestsellers.

It's among several TED Talks featuring lessons in leadership from the military. Der Golden Circle von Simon Sinek ist ein sehr wirksames Führungsinstrument. Watch. But when civilians are asked to draw such lessons from military leaders, let’s agree: It’s complicated. The Golden Circle can be used as a guide to vastly improve leadership, corporate culture, hiring, product development, sales and marketing. The first proposition is why do some organisations or people seem to be able to succeed or achieve things that defy all of our assumptions?