Eastman Kodak Company should develop unique product design, name and features to stand out in the competitive market. The product strategy and mix in Kodak marketing strategy can be explained as follows: Kodak is a leading brand which focuses on digital cameras, printer, imaging deivces etc. Using information from at least three different sources, describe the elements of the marketing mix. Kodak did too, and that didn't prevent the Rochester film giant from disappearing. So you have a digital strategy. Well, their marketing strategy have failed and when company loses the market, it becomes to difficult to identify the flaw and get vanished somewhere deep from where coming back is not feasible. This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here! This Marketing Strategy element reflects the solution to the customers’ needs. Kodak Strategy….Cont..4.Expanding digital imaging service• Strategy take place by expanding product & services. There are lessons to be learned by looking more closely to the story.

Add Remove. Ansoff Matrix introduces this strategy as the …show more content… However, it still could be a good direction for Kodak, which is a technological company and considered as reliable due to the noble past.

The marketing-mix model is applied to discuss the Marketing Strategy of Eastman Kodak Company. Well, their marketing strategy have failed and when company loses the market, it becomes to difficult to identify the flaw and get vanished somewhere deep from where coming back is not feasible. Get custom paper. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible. 1.1 Product. Get Your Custom Essay on Eastman Kodak Marketing Strategy Just from $13,9/Page . Historically, Kodak has relied on dealers and retailers to sell its products to the customers however, with increasing use of web, Kodak can develop an efficient portal to develop more efficient distribution channel. Kodak's Marketing Mix and Marketing Strategy . I was at Kodak from '83 - '97, most of that time in electronic/digital imaging R&D and product development.

For example Kiosks that could print image directly from mobile phone.• In case of expanding service/online service Kodak acquiring companies like Ofodo to boost Kodak Easy Share Gallery.

Kodak created a digital camera, invested in the technology, and even understood that photos would be shared online. 30 31. Kodak Strategy….Cont..4.Expanding digital imaging service• Strategy take place by expanding product & services.

Eastman Kodak Co observed a new 52-week low yesterday, After opening at $16.30, Eastman Kodak Co. dropped to $15.66 for a new 52-week low. Kodak's ink strategy rejected the razor and blades business model used by dominant market leader Hewlett-Packard in that Kodak's printers were expensive but the ink was cheaper. Richardson, C. Evans, 2007) The most obvious decision for Kodak is Market penetration. There is a wide range of product offerings in the marketing mix of the company. Fuji was a strong competitor in worldwide sales (Fuji -$10 billion, Kodak – $20 billion).